How to Create Memorable Brand Moments with Lisa Ingram, CEO and Board Chair of White Castle

Lisa Ingram, CEO & Board Chair of White Castle, the world’s first fast food hamburger chain, provides a “masterclass” on how to create memorable moments to scale a brand with impact. She emphasizes the importance of getting on the same page with your CEO, using a checklist to test and evaluate unique ideas, and getting loyal customers involved in the process. This episode is perfect for: Founders, corporate leaders, and brand builders looking to scale smart. Listeners will hear Lisa discuss: How to scale a business without losing brand authenticity; The role of memorable brand moments in driving loyalty and growth; Leading with values in a multi-generational, family-owned organization; Navigating leadership as a woman at the helm of a nationally recognized brand; and Insights into Lisa's morning routine and biggest pet peeves.

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Presenting sponsor: Columbus [Ohio] Chamber of Commerce

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